Empowering customer design creation, FINITY represents a new concept in product design, user experience and personal style. We all are born creators - makers of things, art, music, ideas and objects.
At FINITY, we empower consumers to discover the creator inside themselves, by providing the tools and environment for product design creativity. Focusing on personal style products and the design process, we build complete consumer-product experiences that engage each individual customer and transform shopping into a personal creation journey of discovery and experimentation.
To enable consumers to engage in design creation, we have developed a product design philosophy we call Fixed-Core Variable Design. We employ this to create product ranges instead of any single product design. A range is anchored around a strong visual product core, common to all product variations in the range. This core can be based on structural components or a design aesthetic, and typically will contain elements of both.
This core structure provides the visual essence of any product in the range, around which our visualization experience is crafted. The user is able to vary components around the core to create product alternatives that are easily visualized for continual feedback and understanding. While limitless in variation, the resulting exploration of new versions remains happily contained within the core structure.
Interactive Variable Design Visualization represents the mirror technology that powers our variable design. Visualization typically concerns itself with rendering visible a product or object, through 2D and 3D digital image technology, such as in virtual product photography and 360 degree product experiences.
We push visualization to two different but interconnected new levels. The first is interactivity. By creating well structured, layered interaction, we enable user exploration of the functional and aesthetic features of a product or object. This establishes strong visual understanding of the product, making clear the very personal benefits that result from a product's features. This, in turn, serves as the essence for design understanding and choice.
Secondly, we deploy interactivity to the variable design structures so that customers can interact directly with the design, easily visualizing alternative choices, through better understanding of the product components and features as well as their own personal needs. This second visualization component helps users develop the ability to build mental images of potential design preferences by making design variations come alive virtually.
The design structures and visual interface tools enable the potential for endless design choices, while delivering engaging ways to see, experience and evaluate any choice or variation. However, a customer would find such an endless universe of choice simply overwhelming. Therefore FINITY has developed an intelligence system based on person and product preferences, to enable not only relevance, but to create the most engagement possible for each and every person.
For this we took a step back from the design and visualization processes and considered simply what makes for the perfect shopping experience. We considered how preference intelligence could dynamically make available the most relevant choices, almost magically, while allowing the customer to explore any choice, if wanted.
FINITY incorporates the physical and design attributes of both product and person and creates a dynamic preference model that allows a user to 'browse' through the most relevant product variations. These can be further refined by exploring shape, material and colour changes to components or to the entire product. The preference intelligence can also be linked to a range of other cultural and lifestyle preference data.
By looking at specific product preferences in both component design, together with the physical characteristics of each individual's body, we enable a more relevant and fun choice process. We also look to the We can also combine a range of choice process
GREAT WIDE OPEN
GREAT WIDE OPEN
Through design structures, visual interfaces and preference intelligence, we can bring the design process and the customer together. Continual advances in manufacturing and material technology will allow us to make better and better products. But only by going wide open - opening up the systems and building shareable tools and processes - can real innovation happen.
The FINITY platform looks to achieve this in small but important ways by enabling and fostering a design community - consumers, designers, stylists etc - that can contribute not only to product thinking and development but can advance the product-person relationship at the individual level. Connect this community to production, component & material supply, media and retail and you create an open network capable of generating continual, exponential innovation.
Provide access to brands and you enter a new design paradigm built on brand-consumer awareness, based completely around the customer. This shines a whole new light on the often unfulfilled promises of co-creation, mass customisation and wide-scale personalisation.
It all makes great sense commercially. We just think it makes for a great customer experience.